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Global Outsourcing for Medical Sales and Marketing

D. Sahay, Pete Masloski, Bret Caldwell

For medical device companies, the right approach to outsourcing sales and marketing functions can result in advanced capabilities at a lower cost. This article presents a framework for identifying areas in which medical device companies can benefit from global outsourcing of sales and marketing analytics support.

"Global Outsourcing for Medical Sales and Marketing" was published in Medical Device and Diagnostic Industry (MD+DI) magazine.

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