Insights

How Marketers Can Drive Impact When Personal Promotion is No Longer In-Person

Jay Lichtenstein and Jeanne Ryan


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This unprecedented new healthcare landscape makes it important for pharma marketers to find the best ways to drive impact. Now is the time for companies to genuinely put patients first and find bold, innovative new ways to engage customers.

In this article featured in Med Ad News, ZS experts talk about how pharma companies can start building strategies to focus on the changed consumer needs. Learn more

About the Experts


Jay Lichtenstein 70x91 Head Shot


Jay Lichtenstein is a principal based in ZS’s Princeton, N.J., office and leads the company’s growth marketing practice. Over the past 25 years, he has helped clients accelerate and drive brand and portfolio growth across categories.





Jeanne Ryan is a principal based in ZS’s Princeton, N.J., office and leads our work in brand strategy, positioning and corporate reputation. Jeanne has over 20 years of experience in marketing and brand strategy consulting in a variety of industries.

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