Maximizing Value in Medical Device Launches

Matt Singer, Andrea Schulz, Marshall Solem

The importance of successful product launches in the medical device industry cannot be overestimated. This article presents a framework of 11 guiding principles for launch excellence. Applied as a whole, these principles can help medical device companies maximize their product debuts, whether the debut may be for a breakthrough medical technology or a product line extension. This article was published in MX magazine.