Navigating Big Data for Big Profits

How companies should choose it, when they should lose it, and why they should take cues from it

Big Data, an ever-evolving catchall used to describe the vast amount of unstructured data, has become something of a buzz term in recent years. Published reports have indicated that upwards of 90 percent of the world’s data was created during the past two years alone.

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Originally published in the October 2015 edition of CRM Magazine and

About the Expert

Bhargav Mantha is a Manager at ZS in San Mateo, Calif., and is a leader in ZS's global Business Intelligence practice. He works with companies across several   industries – including high tech, telecommunications and life sciences – to enable and implement effective business strategies through business intelligence. He has led several large-scale engagements involving information management strategy development and execution in areas such as Master Data Management (MDM), cloud-based business intelligence, mobile analytics and data virtualization.

Bhargav holds a B.E. in Electrical Engineering from Osmania University in India, and   an M.S. in Electrical Engineering from the University of Missouri-Rolla. He is also a Certified Business Intelligence Professional (CBIP) and a certified Project Management Professional (PMP). Before joining ZS, Bhargav was a Principal at an Information Management consultancy, where he led the firm's business intelligence practice for the high tech industry.