Navigating Big Data for Big Profits

How companies should choose it, when they should lose it, and why they should take cues from it

Big Data, an ever-evolving catchall used to describe the vast amount of unstructured data, has become something of a buzz term in recent years. Published reports have indicated that upwards of 90 percent of the world’s data was created during the past two years alone.

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Originally published in the October 2015 edition of CRM Magazine and

About the Expert

Bhargav Mantha is a principal and a leader of ZS's global operations and technology practice. He has more than 14 years of experience leading several large-scale engagements involving information management strategy, development and execution in areas such as big data, analytics as a service, data visualization and mobility solutions.