Partnering With Patients

Hensley Evans, Rachael Pius and Mimi Traylor-Knowles

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Cancer treatment options have never been better. Scientific advances continue to improve the effectiveness of treatment. Oral therapies and home infusion options will allow patients to spend more time at home with family and friends, and less time in a doctor’s office or hospital. Overall survival is increasing across many different tumor types—in some cases, quite dramatically. Because more patients are living longer and with a higher quality, the healthcare industry needs a mindset shift, a transition from supporting people with an acute condition to partnering with people who are managing a chronic disease. As organizations begin to recognize and act on this need, they’re redesigning the care experience—sometimes in direct partnership with patients and advocates—to give patients a seat at the table.

Here’s a look at the kinds of patient services that are being offered within oncology today. We also discuss the importance of these services to patients, and the ability of pharmaceutical companies to differentiate their offerings—and, ultimately, improve patient outcomes.

About the Experts

Hensley Evans is a principal in ZS’s New York office and is the leader of ZS’s patient and consumer health team. Hensley has worked with many of the world’s top healthcare, biopharmaceutical and consumer packaged goods brands to offer strategic direction and insight.

Rachael Pius is a manager in ZS’s Philadelphia office and a subject matter expert within the patient and consumer health team. Rachael focuses on helping clients benchmark and design best-in-class patient support services and resources. She is also deeply involved with helping companies think through peer-to-peer strategy as well as how to bring the patient voice in house.

Mimi Traylor-Knowles is a consultant in ZS’s Boston office and a member of ZS’s oncology practice area. Mimi has worked with oncology clients both large and small on sales and marketing strategies across all phases of the product life cycle. She has worked with many oncology companies on experience initiatives for patients, healthcare providers and other key stakeholders.

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