Insights

Pathways to Value-Based Selling and Market Success

Brian Chapman and Matt Scheitlin

EMDT Brian Chapman and Matt Scheitlin

Shifting demographics and a challenging economic environment are having a profound impact on the medical device market in Europe.

In this European Medical Device Technology (EMDT) magazine article, ZS leaders Brian Chapman and Matt Scheitlin show how European medtech companies are getting creative with their sales models to overcome challenging market conditions.

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