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Pharmaceutical Field Technology Feature: No First-Data Nerves

Pharmaceutical Field (with ZS Principal Murali Venkatesan)

Murali Venkatesan

In this Pharmaceutical Field article, ZS Principal Murali Venkatesan weighs in on how pharmaceutical companies can make the most out of today's technology- and data-driven sales world.

Murali and other industry experts talk about why the integration of three elements—hardware, software and "footwear" (the means to take your organization and technology to where they will achieve results)—is the key to commercial success.

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