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Securing a Winning Strategy for Real-World Evidence


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While real-world evidence (RWE) continues to become more important in life sciences, companies have been slow to implement RWE capabilities across their organizations. In a recent issue of PharmaExec, Qin Ye—ZS’s RWE lead—and other industry experts discuss the building blocks of a strong and functional real-world-evidence strategy, including change management, new investments in data sources, partnerships, technology and more.

In this article, you’ll learn:

  1. The critical elements of a functional real-world-evidence capability
  2. Five steps to developing a successful RWE capability
  3. Why the culture at life sciences companies needs to change