Insights

Super Consumers Impact Commercialization Strategies

PharmaVOICE (with Mazen Zahlan)

The influence of empowered patients is changing sales, marketing and research models. In this PharmaVOICE article, Principal Mazen Zahlan explains why delivering the right production information to patients and caregivers—not just healthcare providers—is paramount to success in the new multi-stakeholder customer environment.

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