The Price of Global Health


The Price of Global Health is the most comprehensive book on pharmaceutical pricing and market access available today. This acclaimed title, authored by one of the world’s leading experts on global pharmaceutical pricing, ZS Managing Principal Ed Schoonveld, tackles the global drug pricing debate, provides commentaries on current events and issues in the payer environment, and provides a complete overview of the elements that make global pricing such a complex part of the business.

Enjoy a complimentary chapter that includes insights on how to structure and communicate your payer value story for maximum impact in payer negotiations, and a framework that can be used to convince a payer to make a market access or pricing decision that is favorable to your company’s strategic objectives.

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