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Insights

The ‘Startup Effect’ and the Future of Business Intelligence

Russell Evans and Tim Joyce

How large organizations can emulate startups to harness the power of insights



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Gone are the days when customer insights teams can passively receive questions from the business and address each in turn with a unique effort. That’s simply too slow and too expensive.

The future of insight generation—and what successful smaller organizations do so well—is achieved through a connected ecosystem across the organization. Focus on these four insights areas to increase collaboration and growth potential across marketing, sales, product development and more:

  • Strategy
  • Execution
  • Enablement
  • Activation

Download this whitepaper for insights you can use at your firm now.

About the Expert





Russell Evans is an associate principal in the marketing practice at ZS. He has extensive experience leveraging data and customer insight as a foundation for developing actionable growth strategies, new products and services, user experiences, and cross-channel customer engagement programs. Russell has worked across a number of industries, including consumer technology, apparel retail, hospitality and financial services. He helps clients with solutions including customer segmentation, customer journey mapping, demand-driven innovation, customer engagement strategy, campaign/tactic executional strategy and program management.





Tim Joyce is a principal in ZS’s Chicago office. He focuses on helping clients understand consumer demand and develop strategies to win in highly competitive markets. Tim’s focus has been on developing demand-driven growth strategies across telecommunications, consumer technology, consumer financial services and consumer goods. Clients engage Tim on a variety of growth-related issues including segmentation, targeting and positioning, market entry, innovation, pricing and acquisitions.

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