Transforming Life Sciences Sales and Marketing With Personalized Insights

Recent research from IDC points to the need for an intuitive, AI-enabled analytics environment with user-specific and context-sensitive applications, and information that is timely and trusted. This IDC InfoBrief, sponsored by ZS, explores how sales and marketing professionals at life sciences companies currently consume data, and highlights their specific needs—and pain points—around data and analytics. Key insights include:

  • Only 21% of respondents always have the data that they need in one place
  • Between 16% and 26% of data may be “stale” when it’s accessed
  • Nearly 40% of respondents indicated that they wanted access to less data but more useful insights
  • Users believe that their business performance could improve by an average of 35% if the data and insights they have access to were more complete, timely, accurate and actionable

Download the report, “Transforming Life Sciences Sales and Marketing With Personalized Insights,” to learn more about how information consumption is evolving and what that means for your business.