Insights

The Value of EMR Data: Unlocking Insights That Drive Pharma Sales

Steve Love, Sudhanshu Bhatnagar, Greg Rickman and Jedy Wang


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Each step in the physician workflow creates more data every day. EHR data vendors can now capture, aggregate, access, and analyze more data than ever before. New and different sources of data provide compelling insights and research capabilities, including real-world evidence, which enhances findings beyond those from the original small-scale FDA-approval trials. Real-world case studies reveal that by applying deeper data analytics, pharma can use this new data to uncover insights that enable more-successful sales and marketing efforts.

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