Forecasting for the Pharmaceutical Industry–Models for New Product and In-Market Forecasting and How to Use Them

Arthur G. Cook


ZS Principal and forecasting expert Art Cook has authored the book Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them, released October 2006 by Gower Publishing.

Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches.

Topics covered by the book

  • The Current State: Influences Across Functions
  • Select a Forecast Method
  • Enable Analytic Insights
  • New Product Forecast Algorithm
  • Converting Patients to Revenue
  • Trending Historical Data
  • Converting Trended Data into Forecast Outputs

Chapter previews online

Gower Publishing features a preview – the entirety of chapters one and three – on their website. More from the publisher ...

"In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company – from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast – including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into – and an overly simplistic approach that relies too heavily on anecdotal information and opinion.

The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge.

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making."

To purchase the book, please go to ( ) .