Value Proposition for a Major Pharmaceutical Company


Sales of the leading diabetes product at a pharmaceutical company were not growing.


ZS helped the client reposition the product for maximum market impact. By working closely with medical science, marketing, and advertising agency professionals to gather qualitative input, ZS identified several important but overlooked characteristics of the product that amounted to significant competitive advantages and helped address emerging customer needs.

Building on this research, the ZS/client team developed and tested a new messaging platform to support a successful implementation and drive additional sales for the brand.