Insights

Key Social Media Trends at ASCO 2015

Social media continues to grow significantly as a way for physicians to express their opinions about key trends in oncology. At this year’s ASCO conference, the Twitter volume nearly doubled over 2014 (about 57,000 tweets), and the number of health care providers contributing (about 2,000) was 1.6 times larger than last year. As expected, lung, breast and melanoma were the top tumor types, but unlike 2014, there were several more tumors discussed in at least 1,000 tweets.

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