Mazen Zahlan is a Principal at ZS Associates in Princeton, N.J. Mazen has focused primarily on the pharmaceutical industry, consulting on diverse issues related to the development and implementation of sales and marketing strategy. He has assisted clients in the United States and globally in several areas, including organizational design, global product launch strategy, customer segmentation, targeting, optimal resource allocation and market research, and has substantial experience developing strategies for marketers, typically using effective integration of primary and secondary data. Mazen holds a B.S. and M.S. in mechanical engineering as well as an M.B.A. from the University of Michigan.