INSIGHTS

The Big Idea: Provider Organization Strategy

Hosted by: Martin White, Principal Featuring: Joe Stevens, Principal


 
 
 
 
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Welcome to the Big Idea With ZS. We’re starting to get a lot of questions from our clients about provider organizations because there seems to be a general lack of understanding about this customer group and how pharma companies can best engage them. I caught up with ZS Principal Joe Stevens, who recently conducted extensive research and analysis on provider organizations’ processes, needs and wants, and which of pharma companies’ engagement methods bring the most value.

To access the research findings and get Joe’s analysis, listen to the podcast or download the full transcript.

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