Insights

Commercial Success in the Age of Value and Affordability

Ed Schoonveld


Until recently, commercial success for a prescription drug mainly involved getting the drug on payer formulary and creating pull-through with sales force efforts toward physicians.

Today’s pharma market is complicated, and perhaps best described as the “age of value and affordability.” Success in this new payer-empowered world of value and affordability requires intensified focus on the decisions of a number of stakeholders beyond the payer that directly or indirectly impact patient access to the treatment.

The Access Journey framework describes these stakeholders, their decisions and their value drivers.

Watch the video to learn how pharma can use the Access Journey framework to drive commercial success in the age of value and affordability.

 

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