Data- Driven Channel Management and Analytics

John DeSarbo, Alex Southworth

ZS channel experts presented "Data-Driven Channel Management and Analytics," hosted by Greg Machuk of Entomo. John and Alex shared insights from their channel analytics research including how best in-class companies are using predictive analytics to answer three core questions:

  • Which partners do I invest in?
  • How much do I invest with partners to maximize ROI?
  • What opportunities should those partners pursue?

Watch this replay of the webinar for valuable information to help drive profitable growth in your channel.

About the Presenters

John DeSarbo is a principal in ZS's San Francisco office and the leader of the firm's sales channel strategy and management practice. John's expertise spans sales channel strategy and management practice. John's expertise spans sales channel strategy and operations, channel analytics, partner program design and sales force design. He helps companies develop and execute multi-channel go-to-market strategies to scale coverage, improve customer acquisition and retention, and accelerate revenue growth in target markets.

Alex Southworth is an associate principal with ZS in Los Angeles and a leader in the firm's high-tech and channel management practices. His areas of expertise include the development and implementation of multichannel B-to-B go-to-market strategies, channel partner programs, channel analytics, and sales and marketing operations.

About the Host

Greg Makuch leads entomo's marketing efforts. Gregg is a seasoned marketing executive with more than 20 years of experience in a variety of industries, including software, online customer services, CPG, and consulting. His experience spans startup through Fortune 500 companies, and during the last 10 years he focused on digital marketing, while running his own marketing consulting firm, andiamo marketing LLC. Through andiamo, he helped drive client success in traffic, lead generation, and revenue growth via comprehensive digital marketing strategies and execution.