Improving commoditization strategies and other insights for rental car companies | ZS

Insights

Improving Commoditization Strategies and Other Insights for Rental Car Companies

Glenn Hollister, Jeff Foland


ZS Principal Glenn Hollister interviews rental car company veteran Jeff Foland about combating commoditization in the industry, the impact of ride-sharing services like Uber and Lyft, and ways that rental car companies can better differentiate themselves from their competition.