Medical Devices Aren’t Luxury Goods, So Why Does MedTech Try to Sell Them That Way?

In this video, ZS Principal Brian Chapman discusses why comparing the traditional medtech sales model to the sale of luxury goods is an apt analogy and why companies should change course even if the traditional approach is still working.

Watch the video, then take a look at the article to learn how medtech commercial organizations can redefine their value propositions in an outcomes-driven, value-based healthcare environment.

Read the article