Medtech's New Business Imperative: How companies can "flip the model" to become more key-account centric

Pete Masloski

In this video, Pete Masloski, ZS Principal, shares three critical steps to transform your go-to-market model from field-sales-centric to key-account-centric.

Pete Masloski is a principal in ZS’s Evanston, Ill., office and is a member of ZS’s Medical Products and Services practice. He has experience in an extensive range of sales and marketing issues, such as opportunity assessment, sales process and channel design, and account management.