ZS Pharmaceutical Industry Outlook: Chris Wright | ZS

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ZS Pharmaceutical Industry Outlook: How Differential Resourcing Changes the Rules for Sales and Marketing


Chris Wright, Managing Principal

Differential resourcing brings flexibility to the sales model and allows organizations to better match resources to opportunity. ZS Managing Principal, Chris Wright, who has assisted dozens of pharmaceutical organizations and biotech companies in upgrading their sales operations, explains how differential resourcing can drive higher sales while reducing costs.