ZS Pharmaceutical Industry Outlook: Craig Stinebaugh

The Future of Specialty Pharmaceuticals and Go-to-Market Strategies

Craig Stinebaugh, Managing Principal, Princeton, N.J. Office

New products and market entrants are transforming the specialty pharmaceuticals market. Craig Stinebaugh, who has worked extensively with specialty pharmaceutical organizations and biotech companies on a wide range of commercialization issues, talks about why companies need a different type of go-to-market approach in the specialty markets arena.