Insights

ZS Pharmaceutical Industry Outlook: Jaideep Bajaj

Pharmaceuticals Market Sales and Marketing Overview

Jaideep Bajaj, Managing Director for ZS Associates

Market changes and local empowerment are changing the pharmaceutical sales model. Jaideep Bajaj, who has more than 20 years of experience in sales and marketing consulting to the pharmaceutical industry, says selling models must change in response to a shrinking portfolio, tighter margins and limits on customer access.