Pharmaceutical Marketing That Works: Segmentation

Segmentation uncovers essential insights about customers, helping pharmaceutical companies optimize marketing expenditures for both product launches and in-line brands. In this video, ZS Principal Mazen Zahlan talks about the importance of pharmaceutical segmentation, and reveals the three most important elements for segmentation success.

This video is part of our "Pharmaceutical Marketing That Works - Part I" series ( /publications/videos/pharmaceutical-marketing-that-works ) .