Pharmaceutical Marketing That Works: Value Proposition

Without an effective value proposition, pharma companies can’t effectively market their product. But building a value proposition is a complex exercise that needs to start early in product development. A video featuring ZS Principal Aaron Mitchell addresses how pharma companies can improve their value proposition development efforts, and shows how one company revived a flagging brand by reexamining the value proposition for their product.

This video is the fourth video in our "Pharmaceutical Marketing That Works - Part I" series.