The Pillars of Patient Centricity

What’s the best way for companies to bring patient centricity into the drug development process? While many companies are making headway on their patient centricity efforts when it comes to clinical trials, obstacles still exist.

In this video, Aaron Mitchell, a principal in ZS’s Zurich office and leader of the global R&D practice, shares his perspective on how pharmaceutical companies can design trials with patients’ needs in mind, along with a four-pillar approach to patient centricity.