Unlocking the Secret of Patient Centricity: Why Do Patient-Centric Companies Need to Go Beyond Rational Thinking? | ZS

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Unlocking the Secret of Patient Centricity: Why Do Patient-Centric Companies Need to Go Beyond Rational Thinking?

Aaron Mitchell

 

Life sciences companies need to go beyond rational thinking when it comes to understanding patient needs. They need to consider patient emotions. Watch this video to discover new avenues of research that can help life sciences companies better understand patients.

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