Why is it important to understand the competitive landscape before running a clinical trial?

Venkat Sethuraman


Finding the right investigator who’s interested in conducting a particular trial is no easy task. ZS’s Venkat Sethuraman explains why understanding investigator affinities is becoming increasingly important in today’s data-rich world.

Watch the next video in this series. ( /publications/videos/how-can-clinical-data-and-real-world-data-be-used-to-support-clinical-trials )