ZS Experience Room™: Understanding Patient Treatment Decision-Making | ZS

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ZS Experience Room™: Understanding Patient Treatment Decision-Making

Hensley Evans, Aaron Mitchell and Victoria Summers


ZS recently conducted a study at its Experience Room™ that uncovered several unconscious biases that can impact patients’ treatment decisions. Watch this video to for insight into the study findings and to learn how pharma marketers can improve marketing and patient outcomes by becoming more patient-centric.