Today’s perfect storm of big data, technology, and analytic innovation gives companies tremendous opportunity to tap into the power of sales analytics to build competitive advantage. Analytics can help people at every level of a sales organization support activities, diagnose problems, and design better strategies and tactics. However, many organizations find that their investments in sales analytics don’t always live up to their potential. To truly leverage analytics, companies must evaluate their organizational capabilities and ensure that their organizational “DNA” will support different types of analytics projects.
The webinar led by ZS co-founders Andy Zoltners and Prabha Sinha includes:
- Strategic insights and illustrative case studies that demonstrate four ways that analytics add value across a range of sales force strategies and tactics
- Pragmatic advice on how to build and improve the organizational capabilities required for putting analytics to work to drive sales force performance
Webinar Date: November 18, 2014
Harvard Business Review Webinar: The Power of Sales Analytics
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