Insights

Aberdeen Study - Value-Based Selling: Building a Best-in-Class Capability for Sales Effectiveness

Aberdeen

"Value-Based Selling: Building a Best-in-Class Capability for Sales Effectiveness," a research report prepared by the Aberdeen Group and sponsored by ZS Associates, surveyed more than 200 companies.

The report demonstrates the effectiveness of value-based selling and reinforces the urgency for sales and marketing organizations to improve their value-based selling capabilities. The findings show that best-in-class companies—top-performing firms in terms of customer retention, average growth and deal size—consistently implemented value-based selling practices at a far higher rate than average.

Download