Insights

How Organizational Change Enables Customer Centricity

Pete Mehr

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Achieving customer centricity is a major goal for many life sciences companies. A combination of new capabilities plus new business processes focused on automation and integration will separate the companies that succeed in becoming customer-centric from those that struggle.

Life sciences companies can—and should—implement an orchestrated marketing process to deliver a more personalized customer experience instead of relying on tactic-based marketing. In this white paper, ZS’s Pete Mehr weighs in on which capabilities pharma companies will need to become truly customer-centric, and how to manage change and adoption throughout the organization.


About the Experts





Pete Mehr is the global leader of ZS’s customer-centric marketing (CCM) practice. Pete has 20 years of consulting experience both in and outside of the life sciences industry. His primary area of expertise is helping companies design, deploy and optimize customer-centric business solutions to improve customer engagement and increase sales.

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