Point of care evolution and innovation in the time of COVID-19

Victoria Summers

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COVID-19 has ushered in an unprecedented set of challenges for our country’s healthcare systems. In addition to the strain placed on hospitals and physicians at the front line of caring for those infected with the virus, the experience of delivering care for non-infected patients has changed as well. The highly contagious nature of the virus has required healthcare centers to dramatically alter their practice workflow, patient traffic management and delivery of care. This crisis has changed the of the point of care experience for many patients in different ways.

About the Expert

Victoria Summers is an associate principal in ZS’s New York office with more than 18 years of experience leading marketing initiatives and implementing pharmaceutical marketing analytics and strategy. She focuses on patient marketing strategy and helping clients make data-driven strategic decisions. Victoria sits on the PoC3 board of directors as the ZS representative associate member.

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