Insights

Unlocking the True Potential of Field Medical Affairs

Sunil John

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Across the industry, there’s a growing recognition in the value of—and customer need for—medical affairs engagement throughout the product life cycle. Far from being viewed as a support function, medical affairs organizations today have witnessed significant evolution and growth. While the medical affairs industry is slowly embracing the change, there’s still room for improvement.

Unlocking the true potential of medical affairs involves addressing the need of the hour: being viewed as an unbiased scientific partner by your end customers. Read this whitepaper to find out how to build a world-class medical affairs team and learn about ZS’s medical affairs maturity model (M Cube), a comprehensive framework which can help life sciences companies drive growth forward from strategy to implementation.


About the Expert





Sunil John is an associate principal in ZS’s Pune, India office. He co-leads ZS’s medical affairs space and has played a key role in building this space from the ground up. Sunil focuses exclusively on global medical affairs, helping clients devise a wide variety of solutions across business strategy, organizational design, branding for MSL programs, MSL performance assessments and size, structure, alignment and deployment across small and large pharma, biotech and MPS companies.