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Value-Based Selling: Achieving Sales Success in the Medical Device, Equipment and Diagnostics Industry

Aberdeen

"Value-Based Selling: Achieving Sales Success in the Medical Device, Equipment and Diagnostics Industry," prepared by the Aberdeen Group and sponsored by ZS Associates, surveyed 67 medical devices, equipment and diagnostics industry executives. The findings show that top-performing companies have implemented value-based selling practices, and companies that aren’t demonstrating the economic value of their products are falling behind.

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