Video
A more empowered marketing capability can improve performance, profitability and long-term prospects.
In this video excerpt from our webinar, The Human Aspects of Implementing AI-Augmented Distribution, ZS’s Arun Shastri, Jason Brown and Erin Liman discuss how change management within an organization factors into AI’s success.
In this video excerpt from our webinar, The Human Aspects of Implementing AI-Augmented Distribution, ZS’s Pete Mehr explains the challenges of leveraging digital capabilities when implementing AI.
In this video excerpt from our webinar, The Human Aspects of Implementing AI-Augmented Distribution, ZS’s Arun Shastri explains how to leverage AI to make the sales process more efficient.
ZS principals Alex Fuchs and Matt Wills share their thoughts on the impact of AI on the future of forecasting.
ZS principals Alex Fuchs and Matt Wills share their thoughts on the impact of AI and how pharma can develop an effective next-generation forecasting platform.
ZS principals Alex Fuchs and Matt Wills address the new predictive tools and data sets that are impacting forecasting and how pharma should react.
ZS principals Alex Fuchs and Matt Wills discuss how forecasting as a function is evolving.
ZS principals Alex Fuchs and Matt Wills cover the key questions pharma should consider as their forecasting evolves.
Learn to what extent the jobs of people in sales and marketing roles will change and how AI can make them more effective and productive. Watch the video for more insights.
ZS’s Managing Principal Pratap Khedkar takes a look at whether AI has what it takes to help power healthcare delivery down the line.
ZS principal Pete Mehr talks about the main challenges that hold pharma companies back from customer centricity.
Today’s pharma market is complicated, and perhaps best described as the “age of value and affordability.” Success in this payer-empowered world requires focus on all stakeholders that impact patient access to the treatment. Watch the video to learn more.
ZS principal Pete Mehr explains the importance of moving toward marketing operations to manage the customer experience.
ZS principal Pete Mehr reveals how to take customer centricity to the next level.
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