Video
Principal Chris Morgan outlines the fundamentals of building and nurturing successful partnerships with customers.
A new study shows medical products companies that implement a value-based selling approach have greater growth in top-line revenue.
A durable goods manufacturer—which suffered from "brand confusion" in its new sales channels—flourished after leveraging analytics to produce customer insights.
ZS Principal Mahmood Majeed illustrates how well-designed mobile technology can dramatically improve sales rep performance.
Principal Abhijit Nimgaonkar illustrates why data quality management (DQM) has become imperative for pharmaceutical sales and marketing operations.
Highlighting a recent case study, Principal Amy Marta shows how market research can deliver powerful results for the bottom line.
ZS Principal Bekia Fosam talks about why tracking is central to successful pharmaceutical marketing and how to make tracking a competitive asset.
Despite facing a "perfect storm" of pricing and regulatory pressures, pharmaceutical companies can dramatically improve resource allocation, efficiency and profitability with Agile Commercial Planning.
Principal Chris Morgan emphasizes the importance of building trust with clients in the solution selling process – before developing actual solutions.
When a high-tech client had stagnant growth, ZS helped recharge sales by redefining potential.
This series examines how pharmaceutical companies can ensure they are taking the right steps when implementing new sales models in Europe.
ZS helped a client build a fully integrated customer data management solution that increased analytics efficiency as much as 50%.
Managing Principal Mike Moorman highlights the four major outcomes of sales force transformation.
ZS Principals Mike Moorman, Ty Curry and Erik Long describe how identifying essential sales force effectiveness drivers can deliver organic growth and profits.
Principal John Bienko talks about how pharmaceutical companies can measure and maximize returns on their promotional investments.
« « previous 8 9 10 11 12 13 14 next » »
Medtech Blog
Sales Compensation Blog
Pharma Sales & Marketing Blog
High Tech Sales & Marketing Blog
Asset Management/Insurance Blog
> View all ZS blogs