Video
Principal Abhijit Nimgaonkar illustrates why data quality management (DQM) has become imperative for pharmaceutical sales and marketing operations.
Highlighting a recent case study, Principal Amy Marta shows how market research can deliver powerful results for the bottom line.
ZS Principal Bekia Fosam talks about why tracking is central to successful pharmaceutical marketing and how to make tracking a competitive asset.
Despite facing a "perfect storm" of pricing and regulatory pressures, pharmaceutical companies can dramatically improve resource allocation, efficiency and profitability with Agile Commercial Planning.
Principal Chris Morgan emphasizes the importance of building trust with clients in the solution selling process – before developing actual solutions.
When a high-tech client had stagnant growth, ZS helped recharge sales by redefining potential.
This series examines how pharmaceutical companies can ensure they are taking the right steps when implementing new sales models in Europe.
ZS helped a client build a fully integrated customer data management solution that increased analytics efficiency as much as 50%.
ZS Principals Mike Moorman, Ty Curry and Erik Long describe how identifying essential sales force effectiveness drivers can deliver organic growth and profits.
Managing Principal Mike Moorman highlights the four major outcomes of sales force transformation.
Principal John Bienko talks about how pharmaceutical companies can measure and maximize returns on their promotional investments.
After ZS helped a pharmaceutical client establish systematic data management processes, data errors and issues disappeared while effort and rework dropped 15%.
Principal Abhijit Nimgaonkar talks about the challenges of maintaining high data quality given the exponential growth of data sources in the pharma industry.
Medical products companies are facing economic and regulatory challenges, and in response, many are implementing new selling models and strategies.
In this video, Managing Principal Kurt Kessler tells the story of a struggling brand that ZS helped re-position in the marketplace with dramatic results.
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