ZS Whitepapers, Videos and Case Studies

The Evolution of Point-of-Care Marketing in Pharma

Whitepaper

ZS shares insights from the 2017 Point-of-Care consumer market study including the expected industry growth rate, factors driving this growth, and challenges and success factors for POC marketing.

Threading the Needle: Post-Merger Communication and Compensation Plans

Blogs

When two medtech companies merge, establishing a new field compensation plan is a top priority.

Three-Part Harmony

Case Study

A global, top 10 pharmaceutical company partnered with ZS to build a (r)evolutionary sales dashboard that adapts its insights to different phases of a product launch.

Four Pillars to Achieve Patient Centricity

Article

The four pillars of achieving patient centricity can help life sciences companies adapt to ever-evolving patient needs and to improve clinical trial outcomes.

How to Reduce the Costs of Salesperson Turnover

Blogs

Don’t let sales force turnover lead to missed sales opportunities and lost business. Here are three strategies companies can take now to minimize the damage.

Sales and Marketing Under a Microscope

Case Study

Flinn Scientific partnered with ZS to transform its commercial model, saving money, increasing revenue and creating a new foundation for commercial growth.

As the Goalposts Keep Moving, Pharma Can Help Providers Continue to Move the Ball Forward

Blogs

The healthcare industry’s bumpy transition from volume to value continues to cause headaches for provider organizations. Here are two ways that pharma companies can start showing providers that they’re ready to partner to create value.

2018 Sales Comp Planning: Time Is Running Out

Blogs

Last call for 2018 sales comp planning: What you need to know to quickly create and implement a plan that works.

Have We Reached Peak ME3?

Blogs

A closer look at the Middle East 3 airlines' advantages and disadvantages, and why their heyday could be over.

Healthcare’s Misalignment Means Missed Opportunities for All Stakeholders

Blogs

Imagine if the whole healthcare ecosystem actually put customers at the center—and reaped the resulting benefits of increased efficiency and revenue.

The Value Divide Between IDNs and Pharma

Video

ZS sat down with IDN stakeholders, physicians, pharmaceutical reps and key account managers to discuss how interactions between those groups are changing. The findings were clear: These groups are out of sync when it comes to perceptions of value.

Here’s What Real Customer Centricity in Healthcare Looks Like—and Why We Aren’t There Yet

Whitepaper

The industry-wide shift to a customer-centric mindset is a long-term transformation that requires incremental changes now. In this article, learn how to give physicians and patients a figurative seat at the table, and design your offerings and strategies with their perspectives in mind.