ZS Whitepapers, Videos and Case Studies

The Advent of Biosimilars in Oncology: Planning Proactively for Change

Webcast

ZS and industry experts discuss current market knowledge and perceptions of biosimilars in therapeutic oncology, drivers and barriers to adoption and anticipated adoption of therapeutic biosimilars by physicians, payers and pharmacy directors.

Is Your Payer Value Story Living Up to Expectations?

Whitepaper

With an industry-wide shift to value-based care, pharma companies have a renewed interest in creating compelling payer value stories. Here are seven steps for value story creation.

Sales Compensation Solutions

Book

Get insights on creating a successful sales compensation program, no easy feat in today's business environment.

2017 Fair Pricing Forum: The Message for Pharma CEOs

Article

In this article, ZS’s Ed Schoonveld provides insight into the discussions held at the World Health Organization 2017 Fair Pricing Forum, and he delivers a powerful message to pharmaceutical CEOs.

Churn Prediction: Five Success Stories

Whitepaper

Firms of every size and industry face challenges of churn among customers, employees and sales agents. Read these success stories of companies solving this pervasive issue.

Incentivize Sales to Drive Impact in High-tech

Whitepaper

Considering the costs and potential revenues associated with sales teams, high-tech companies can no longer take a “set it and forget it” approach to their sales compensation plans.

A New Strategic Foundation

Case Study

Global pharmaceutical company partners with ZS to enable new business insights and a 50% reduction in cycle planning time.

Generational Differences in Sales Compensation

Video

By the year 2020, millennials will make up an astounding 50% of the workforce. What impact will this have on your salesforce?

How a Lack of Data Integration Can Hurt Patient Services

Article

For pharma companies striving to improve the patient experience, data integration is imperative. ZS Principal, Anshul Agarwal shares the four steps that a pharma company must take to integrate data and gain better insights on patients.

A Customer-Centric Approach to Promotion Planning

Infographics

Integrated Promotion Planning is a key tool in the customer-centric marketing toolbox. This infographic shows how biopharmaceutical companies can deliver customer-centric campaigns by using a plan-by-customer approach.

Ensure Your New Analytics Solutions Don’t Become Useless: Achieving Proper Company Adoption

Article

Adoption and consistent usage can be major hurdles toward realizing the full value of your analytics solution. In this article, ZS Associate Principal, Natalie Hanson shares three tips for driving adoption and proving the value of your analytics investment.

Debunking Three Myths About Oncology’s Customer Experience

Article

Results from ZS's Oncology CX Tracker study reveal the truth about three commonly held beliefs that often discourage pharmaceutical companies from investing in the oncology customer experience, and help light the way forward.

Medical Devices Aren’t Luxury Goods, So Why Does Medtech Try to Sell Them That Way?

Whitepaper

How can medtech shift the conversation away from medical devices as luxury items, and toward medical devices as essential and cost-effective drivers of positive clinical outcomes? ZS research outlines five fundamental factors that are at the heart of successful medtech value propositions, specifically in the outcomes-driven, value-based healthcare environment.