The ZS Approach
ZS is a global consulting firm that offers expertise in strategy, analytics and technology. When helping companies develop and implement commercial strategies, we apply cross-functional expertise—from the initial evaluation of your firm’s specific goals and challenges, and the environment in which it operates, to the ongoing evolution of your commercial strategy that keeps you in lockstep with your market.
Commercial growth strategy: From market research to portfolio strategy, our data-driven guidance will help you make better decisions about where to put your resources and how to navigate a profitable growth path.
Go-to-market strategy: Armed with a deep understanding of customer needs, ZS helps you determine how to fully engage with customers through various channels, based on factors like sales goals, organizational structure and specific strengths. To support the go-to-market effort, we develop strategies for your brand, value proposition and channels mix, along with a new model for customer engagement that can help you succeed in the marketplace.
Commercial effectiveness evaluation and road maps: ZS guides you in assessing the effectiveness of your sales, marketing and customer service organizations. We’ll examine current capabilities and goals, and determine where and how improvements can be made to your business performance.
Boost Your Commercial Strategy With Expert Insights
Starting on day one, ZS experts will leverage the firm’s decades of experience in developing and deploying commercial strategies for leading organizations—working everywhere from key accounts and field sales to inside sales and indirect channels—to help you deliver more value to your customers and better business performance to your stakeholders.
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