Solutions

Customer Insights

Healthcare providers’ purchasing process has evolved. HCPs are more digitally connected than ever before, giving sales reps unprecedented access to their customers, but that access changes their relationship to marketing, too. Can you predict what HCPs will be looking for next? 

Insights into customer behavior aren’t just valuable; they’re essential to predicting your customers’ actions in an increasingly complex market. In the healthcare space, for example, teams from across commercial development, medical and market access have to first identify a product that will not only appeal to stakeholders, but also make it through clinical trials. Then they need to determine what makes their product unique and gather data to estimate their customers’ willingness to pay for that product, all to ensure that they’re investing in products and go-to-market strategies that pay off. Other times, healthcare clients need to understand how to extend their mature products’ lives so that they continue to earn for the company, which requires an understanding of customers’ changing attitudes, belief systems, barriers and communication preferences. 

At ZS, we’ll partner with your teams to aggregate and understand customer data, and to develop customer insights that will help your business thrive.
 

Working Toward a Healthy Prognosis

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The Value of EMR Data: Unlocking Insights That Drive Pharma Sales

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Patients Don't Go It Alone: The Role of the Care Giver in Health Care Market Research 

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The ZS Approach

For more than 30 years, ZS has developed expertise in the complex life sciences industry to help companies make evidence-based decisions about their market strategies—from early clinical development through to the end of a product’s life cycle. We help you leverage customer insights to define the benefits and values of each of your offerings, and to develop competitive advantage, giving your marketing team the knowledge they need to influence customer behavior and improve your position in the market.

Custom research: We provide marketing research of any depth—whether it’s custom, consultative market research or more standardized, ongoing research. Whatever research your business needs to see the bigger picture, ZS can help you gather the right intelligence to make decisions and investments confidently.

Experience overcoming barriers: We deliver a customized approach to your business; a passionate, diverse team to gather the data and generate the insights that matter; a focus on developing the answers you need, using varied methodologies and data sources; and years of therapeutic and life sciences experience to bolster our research and the quality and efficiency of your outcomes.

Onshore and offshore capabilities: We cover the complete spectrum of customer insights needs, using our onshore and offshore infrastructures to ensure that you get the optimal balance of quality and cost efficiency. In our partnership, your business will benefit from our agile organizational structure and get access to historical data from across the industry.

Get Better Outcomes With Better Customer Insights

ZS’s experts understand the increasingly complex life sciences industry, so they design creative, effective solutions specifically for your business that help improve your market share. We’ll help you answer the questions about your customers’ behavior with data-driven research implemented by an experienced partner.

Working Toward a Healthy Prognosis

>DOWNLOAD ARTICLE

The Value of EMR Data: Unlocking Insights That Drive Pharma Sales

>DOWNLOAD ARTICLE

Patients Don't Go It Alone: The Role of the Care Giver in Health Care Market Research 

>VIEW ARTICLE