The ZS Approach
For more than 30 years, ZS has developed expertise in the complex life sciences industry to help companies make evidence-based decisions about their market strategies—from early clinical development through to the end of a product’s life cycle. We help you leverage customer insights to define the benefits and values of each of your offerings, and to develop competitive advantage, giving your marketing team the knowledge they need to influence customer behavior and improve your position in the market.
Custom research: We provide marketing research of any depth—whether it’s custom, consultative market research or more standardized, ongoing research. Whatever research your business needs to see the bigger picture, ZS can help you gather the right intelligence to make decisions and investments confidently.
Experience overcoming barriers: We deliver a customized approach to your business; a passionate, diverse team to gather the data and generate the insights that matter; a focus on developing the answers you need, using varied methodologies and data sources; and years of therapeutic and life sciences experience to bolster our research and the quality and efficiency of your outcomes.
Onshore and offshore capabilities: We cover the complete spectrum of customer insights needs, using our onshore and offshore infrastructures to ensure that you get the optimal balance of quality and cost efficiency. In our partnership, your business will benefit from our agile organizational structure and get access to historical data from across the industry.
Get Better Outcomes With Better Customer Insights
ZS’s experts understand the increasingly complex life sciences industry, so they design creative, effective solutions specifically for your business that help improve your market share. We’ll help you answer the questions about your customers’ behavior with data-driven research implemented by an experienced partner.
Working Toward a Healthy Prognosis
The Value of EMR Data: Unlocking Insights That Drive Pharma Sales
Patients Don't Go It Alone: The Role of the Care Giver in Health Care Market Research