Marketing Strategy
Give your customers real-time access to information on your products and services that’s customized to their channels of choice, thanks to a go-to-market strategy fueled by client preferences analytics and bespoke marketing tactics.
WHAT WE DO
Challenges we solve
Filling data gaps
You need to research your customer base and distill insights about buyer preferences that drive customized and authentic connections.
Optimizing marketing budgets
Shrinking marketing budgets require a value-based approach to activation. Use data-backed analysis and customer research to help you align and maximize your investments.
Designing the right tech stack
Which technologies are right for your marketing execution and optimization needs?
HOW WE DO IT
ZS’s approach
We’ll help you create customer-centric strategies that set the market direction for your products and services, identify supporting tactics needed to successfully activate your plan and optimize your results with analytics-driven customer insights.
Research and insights
Analyze customer preferences and develop a strategy that will deliver on your goals and resonate with your target markets.
Customer segmentation
Leverage analytics to prioritize and determine optimal spend for each market segment.
Activate channels
Formulate campaigns to reach your target markets, activate programs across relevant channels and measure performance by segment.
Optimize and report
Use performance data to measure campaign penetration and generate insights that inform future decisions.
Maximize spend
Make smart decisions with your marketing budgets based on your strategy, priorities and industry benchmarks.
Insights
Q&A with AbbVie: Powering CX innovation with digital transformation
Chad LaCrosse, AbbVie’s senior director of business technology and digital transformation, discusses pharma's "second wave" of digitization.
Read the Q&A
Insights
Q&A with Biogen and AbbVie: How AI and digital can transform customer experience
Customer insights and CX experts from Biogen and AbbVie discuss the value of customer orchestration.
Read the Q&A
