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Learn more about our Marketing Execution solutions

Marketing Execution

With increasing access to new forms of data and improvements in technology, the way organizations market to their customers is changing – for the better. Customers expect that when they are engaged, it’s with meaningful, timely messages offering solutions to an immediate pain point or business challenge. To achieve this, there are new realities, and opportunities, marketers must address.

How we gather information on customers has changed

With powerful new channels, including social media, organizations can directly learn of customer preferences. In the healthcare space, electronic medical records provide deeper insight into patient pathways. The data can be used to educate physicians more effectively on treatment options.

Smarter promotions are possible

In the past, marketing organizations were forced to run “one size fits all” promotions, hoping for stickiness amongst customers. But today, the combination of big data and analytics helps create the best customer experience while at the same time maximize the impact of promotions. Customer-centricity today is key to maintaining a competitive advantage.

Analytics help drive efficiency

Recent technology advances have enabled a major upshift in efficiency. Armed with a solid base of analytical support, organizations can make complex decisions more quickly, and properly align functions to avoid redundancy. Further, with the emergence of enterprise-wide platforms, many processes can be automated and streamlined.

The ZS Approach

ZS is a global consulting firm with nearly 5,000 experts in strategy, analytics and technology, and more than 30 years of experience executing advanced marketing strategies. Our rigorous, data-driven approach—combined with forecasting expertise, business acuity and collaborative work style—helps our clients bridge the divide between marketing and other areas of the business.

Customer-centric operations: Using a holistic approach, we put our big data platform to work in developing a three-dimensional customer view that reflects customer behavior, preferences and actions. You’ll deploy marketing programs that match customers’ wants and needs, and fine-tune them based on customers’ receptivity and real-time recommendations from our Suggestion Engine™.

Contract management: Historically, the success of contract decisions depended on the judgment and experience of individual account managers. We bring contract management into the digital age by integrating various sources of data, including sales, contracting decisions and benchmarks to help you use contracting dollars more effectively. Our contracting decision support engine also provides recommendations on optimal contracting levels throughout your business.

Product performance tracking: ZS combines primary, secondary, structured and unstructured data to offer deep insights that help you understand not only what your customers are doing, but why, so that you can adapt your marketing messages and tactics by customer segment and improve product performance.

Forecasting systems and operations: Your organization’s ability to accurately determine sales outcomes is critical to how you develop strategies and plan investments. While managing your entire forecasting operation—including the integration of marketing, finance and manufacturing functions—we’ll collaborate with your teams to help improve forecasting processes and implement best practices.

Social media analytics: ZS brings together big data technologies, data science discipline and 30-plus years of industry expertise to translate social conversations into actionable insights. By analyzing customers’ social media behavior, we can help you validate business assumptions, assess competitor activity and measure customer engagement. Moreover, for our pharmaceutical clients, we can help you predict clinical trial enrollment.

Data-Driven Marketing That Works

At ZS, we partner with you to deliver revenue-boosting marketing solutions that will help you make more enduring connections with your customers—all based on rich data.

For over 30 years, ZS has solved some of the toughest marketing challenges for life sciences companies. We bring a rigorous, data-driven approach, combined with forecasting expertise, business acuity and a collaborative spirit. This skill set offers companies newfound strength and flexibility, and ultimately helps them realize a deeper, more fruitful interrelationship between marketing and sales.