Improve In-Market Effectiveness Through Timely Insight Into Marketing Performance
ZS has extensive experience helping clients maximize the value realized from their investments in marketing programs. By integrating promotional activity data with information on customer attitudes and buying behavior, we create a fact base to assess impact and identify improvement opportunities. Our comprehensive approach to marketing performance management helps clients:
- Understand customer knowledge and beliefs affecting brand trial and usage
- Act quickly through focused actions to remove barriers to trial and usage
- Identify new opportunities for brand growth
- Uncover time- and cost-saving opportunities by balancing needs for standardization and customization
- Quantify and continuously improve marketing ROI
Because we are a consulting firm rather than a market research agency, ZS offers wide-ranging expertise covering far more than one methodology. We offer a full suite of market research and marketing performance management solutions that can be customized based on country, product and business need. In addition, our diverse offerings include data integration and advanced analytics capabilities so we can continuously evolve with our clients.