Brand & Messaging
Improve customer engagement and drive new sales opportunities by tailoring your brand positioning and messaging to your target audiences’ needs—ensuring that you’re telling the story that maximizes marketing return.
WHAT WE DO
Challenges we solve
Where to play
How can you identify opportunities for your brand within the competitive landscape?
Maximizing brand equity
You need to fully understand customers’ perceptions of your brand in order to leverage positive perceptions and address any negative ones.
Aligning messaging
How can you develop brand messaging that’s aligned to the positioning strategy and coordinates across your promotional channels?
Testing and refining
Brand messaging isn’t a “one and done” exercise. You need to test options with customers and refine your messaging based on customer feedback (versus the data you collect).
HOW WE DO IT
ZS’s approach
We’ll help you harness data, analytics and technology to develop and execute effective brand positioning and messaging strategies that yield enduring customer relationships.
Opportunity assessment
Through rigorous qualitative and quantitative research and analytics, you can gain a deeper understanding of your customers’ needs, values and motivations to better assess brand potential and growth opportunities for your company.
Actionable growth strategies
Once you’ve identified your best opportunity for growth, we’ll help you design the most effective brand strategy to capture it. We leverage insights into your customers’ behaviors to create effective segmentation, messaging, engagement strategies and customer journeys.
Positioning and brand strategy
When working with our marketing and brand management consultants, you can leverage our end-to-end capabilities in both marketing strategy and research to help you develop the optimal brand positioning and messaging strategy.
Implementation
We bring structured frameworks and rigorous criteria to every engagement, drawing on our deep domain knowledge to maximize key leverage points and meet strategic objectives while facilitating broad organizational participation and alignment.
