What if pharma companies could create such personalized customer experiences that they could predict an individual’s next need? To make this future a reality, pharma must adopt a new commercial model that evolves the role of the sales rep. Join ZS experts to learn what the new role could look like.

ZS Principal Carolyn Morrow dives into how pharma can rethink its traditional brand-centric marketing model and deliver for customers in a way that unlocks value for everyone. A new kind of pharma marketing organization will emerge—one that drives more personalized marketing enabled by technology.

As biopharma transforms its commercial model, what can it learn from other industries? To find out, Maria Whitman asked Arun Shastri, principal at ZS, who is an expert on how organizations are modernizing their customer experience and the mindset needed for success. Hear how pharma can learn from disruptors, influencers and innovators everywhere.

A former executive in broadcast media, Madhavi Ramakrishna, global vice president and chief digital officer of commercial, GSK, is now at the forefront of adopting analytics to drive the pharma business. She discusses the biggest opportunities she sees for innovation in the pharma commercial model and what pharma can learn about digital success from companies like Nike and Apple.

ZS Managing Partner Maria Whitman challenges the industry to break away from past approaches. She explains how our model delivers more value to patients, healthcare providers and other ecosystem partners while adapting to shifting portfolio needs.