Healthcare and life sciences companies face rising expectations—and challenging CRM implementations. In this e-book, we showcase nine companies that looked to ZS and Salesforce to rethink how they engage patients, providers and partners. From orchestrated journeys to real-time insights, see how they turned complexity into clarity and strategy into impact.
As the pace of innovation accelerates, so do the demands on how companies connect with customers, field teams and care partners. But many organizations struggle to turn CRM investments into real-world impact—held back by inaccessible data, rigid processes and implementations that don’t reflect their unique needs.
That’s why these companies chose ZS and Salesforce. They needed more than a tool—they needed tailored strategy, thoughtful execution and a partner who understands the healthcare landscape. Together, we helped them build CRM foundations that support better engagement, deeper insight and smarter growth.
This e-book features real-world stories of how ZS and Salesforce helped organizations:
- Design scalable Salesforce CRM and Marketing Cloud foundations that unify commercial, clinical and patient engagement
- Deliver rapid transitions and integrations with no downtime for pharma and medtech clients
- Enable personalized, data-driven journeys using Salesforce Data Cloud and Marketing Cloud
- Empower field teams and clinicians with real-time insights and collaborative workflows in Salesforce CRM
- Build regional and enterprise-level engagement backbones that connect markets, brands and patient experiences
Each example shows what’s possible when CRM strategy is grounded in real challenges—and designed to deliver lasting value.
