Companies across travel, retail and beyond are using Salesforce—powered by ZS—to reimagine customer relationships. From automated email to smarter pricing tools, these six case studies show how to turn insight into impact.

Today’s customers expect more: hyperrelevant messaging, personalized offers and faster service. But inaccessible data, siloed processes and incomplete CRM implementations hold many brands back.

ZS helps companies harness Salesforce’s full potential with industry-specific strategy, smart automation and deep change management.

This e-book includes six real-world examples of how ZS and Salesforce worked together to help:

• A steel producer modernize its commercial model
• A hotel brand simplify and accelerate lead intake
• A retailer increase email-driven revenue by 108%
• A fast-food chain streamline compliance with CRM-based automation
• A cruise line boost engagement through personalized content modules
• A delivery platform speed up pricing and reduce revenue leakage

If you’re ready to improve how you engage, sell and grow, these stories show what’s possible with the right CRM approach.